About Us

Love online shopping, and also want to support your local independent bike retailer? So do we. 

Our founder, Richard Allmark, has taken 25 years of cycling industry knowledge and has created NEOS Cycling, a new model of distribution.

NEOS Cycling runs distribution and direct to customer channels in parallel. This means you will find our cycling products online at NEOScycling.co.uk, or in-store at one of our partner stores. We only distribute to a handpicked selection of independent bike retailers that we consider to be the best cycling shops in the UK. 

Sign up to NEOS Cycling and we will link your account with your local NEOS partner store. Your local store will receive a commission on all purchases you make at NEOScycling.co.uk. In return, they will offer you face to face customer support, help with returns and repairs and, of course, you can pop in for click and collect delivery.

From bike lights to torque wrenches, we’ve selected the best products from some exciting new cycling brands.

All the products on NEOScycling.co.uk are exclusive to us, so you know you’ll get the best price, as well as the best service. 


How we work:


NEOS Cycling Infographic