This month's dealer focus is on East Anglia's finest stores, Thomas’s Cycle Revolution.  



Bikes, it's what we do!

We are East Anglia's premier cycle retailer. Thomas’s Cycle Revolution is a private, family owned business located firmly in the heart of East-Anglian cycling with 4 stores across Colchester, Chelmsford and Ipswich with over 30 years of selling and servicing experience since we opened in 1981.


We range bikes from the some of the industry’s most esteemed brands (Giant, Specialized, Trek, Cube, Focus, Cervelo, Willier and Whyte) and cater for all areas of cycling, whether you're after a gnarly mountain biker, a carbon road whippet or a daily commuter.

As well as just selling bikes, we are also equipped with comprehensive Cytec approved workshop facilities and mechanics. This allows us to offer a range of bike services and undertake any work required to keep you on the road. Our superior bike fit service (BG Fit) will help you get the most out of your cycling, ensuring the optimum posture, performance and comfort.

At Thomas's we're all real riders who love getting out for a fast road blast or getting sideways in the dirt on the trails and jumps. As we are passionate about riding we use our seasoned racing and riding experience to launch our own local club (VCR); we sponsor local events and organise our own group rides both on and off road to help get more people on two wheels.

So whatever you're looking - a new bike, mechanical work done or just advice and a chat about riding get down to one of our stores.



Well that’s the official stuff from the horse’s mouth! What really makes Thomas’s Cycle Revolution excel as a retailer is the passion and leadership of brothers Paul and Darren Thomas the Commercial and Operational leaders of the operation. You can also feel this passion when you meet the staff from the stores – an amazing team the brother are extremely proud of! Both Paul and Darren have had a full and varied experience in the cycling industry, whether it be retailing, product development or racing! 


The Thomas Brothers


The brothers say: “We're proud of our staff; they are the people who make us the business we are. They're the people you see every day who help advise you on your new bicycle, the accessories that will see you through the winter and help service it ready for the summer miles. Experience counts for a lot within the cycle world and we're proud to have staff who commute on bike every day, have taken holidays to ride on every continent by racing some of the hardest races & some of the most dangerous roads on earth. We've ridden with cycling legends as they chatted to us about design and where the industry is going plus trained and raced against guys you now watch on the TV when the Olympics are on. We do all this because we love it; we give our advice based on real world experience which has been gained over a lifetime.”

I think it’s clear they are well on their way to achieving their mission; ‘To Be the Best!’

The next time we speak with the brothers we will talk about their Colchester branch, Cycle Evolution and any plans for business expansion!